![]() ![]() Prior to Gen Z, millennials were the largest and most racially and ethnically diverse generation. ![]() Their financial status and tech-savviness have fundamentally changed how they live and work-earning them stereotypes that they job hop and have killed a number of industries. Millennials have led older generations in technology adoption and embracing digital solutions. Much of this cohort entered the workforce at the height of the Great Recession, and have struggled with the subsequent widening of the generational wealth gap. Millennials, also known as Generation Y, include anyone born between 19 (ages 25 to 40 in 2021) and represent about a quarter of the US population. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.” What are Millennials (Gen Y)? Pew Research recently defined Gen Z as anyone born after 1997. Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. Gen Z Terms and Definitions What is Generation Z (Gen Z)? Consumers expect brands to be inclusive.Where do US consumers begin their product searches?.Gen Z is expanding the social media menu in Canada.More Gen Zers now use TikTok than Instagram in the US.Almost 75% of BNPL users in the US are Gen Z or millennials.Gen Z is the most skeptical-but the least concerned-about brands’ data privacy practices. ![]()
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